Born again bloggers
We keep in touch with B2B editors across several different industries, and in recent conversations we’ve noticed an intriguing pattern. While B2B publications continue to cut back print pages and...
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“Texas is THE place to do business when it comes to energy.”
It’s not what you’re thinking. These words from Tamar Guy, executive director of the Israel America Chamber of Commerce, were not uttered in the context of Texas’ big oil and gas industry. Rather,...
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In the Age of Tech, Measurement Reigns.
As more individuals, from tots to seniors, have easy access to user-friendly technology like smart phones, cloud computing and video streaming, the amount of information targeted at those individuals...
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Eating your way through SXSW
Ok, so in preparation for SXSW you’ve conquered a number of unexpectedly tough tasks. You found and booked a hotel room that won’t require a plane or train to reach the conference every day –...
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Recharge
Stuck in line at SXSW? Running out of juice from all the tweeting, texting and GPSing? Fear not, fellow SXSWers! There are charging stations all over the conference. And not just any charging stations...
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Day one. A lovely story.
Full of delays, twists and turns and unexpected rewards, day one at SXSW was particularly satisfying when considered in light of the pearls of wisdom Justin and I gleaned from the second session in...
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What I learned about SXSW, day two.
Hey y’all. Today was a full day, packed with five sessions, a dizzying number of tweets and many new friends. Through it all, you better believe I learned a lot. To follow some of the gems I gathered...
View ArticleOh happy (SXSW) day (3).
Today the sun came out in Austin, lifting spirits and shedding both literal and figurative light on the many SXSWi sessions I’ve attended so far. I revisited my notes and tweets from the diverse set of...
View ArticleGreat day 4 at SXSW. Trust me.
Day 4 at SXSWi spurred many conversations around trust. Panelists, speakers and attendees alike agreed that one of the hardest parts of marketing is building trust. Trust between client and agency,...
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Twitter Wisdom: Less is More
Twitter may be the best thing that’s happened to me as a PR professional. Nope, not because I have hundreds of followers. I don’t. Not because I’m a social media expert, guru or influencer. I’m not any...
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